Use the same events, period and cost rules for both fulfilment models, then separate known amounts from assumptions.
Separate purchase cost, fees, logistics, advertising and a return allowance to test a proposed promotion before it starts.
A late return can change a profit figure you already reviewed. Link the return to its sale and verify which amounts were actually reversed.
A practical pre-promotion check: identify who funds the discount, recalculate variable costs and compare SKU profit per redeemed unit.
Keep old and new purchase costs separate, match sales to the right period, and test the next batch's margin before running a promotion.
Compare FBS with a Wildberries warehouse using SKU contribution, storage, seller handling and cash tied up in stock.
Check warehouse costs by SKU: identify direct charges, allocate shared costs, and review margin before replenishment.
A five-step check for a new deduction: source operation, period, double counting and true effect on SKU economics.
Compare completed weeks across price, sales and returns, commissions, logistics, advertising, and cost of goods.
Compare SKU contribution before and after ads, separate incremental sales from organic demand, and check late costs.
Five checks after a return: reversed revenue, fees, logistics, advertising and the condition of the item.
A SKU-level calculation that shows how many additional sales a promotion needs to preserve contribution.
New articles, delivered thoughtfully. Confirm your email to subscribe. Unsubscribe from any email.
